.@IvySole feat. @davebspacedot – Life (Official Video)

After releasing her sophomore East project, Ivy Sole is back with the first video from her EP entitled “Life”. The song features UK artist Dave B and the visuals are very cinematic. In the Brothers Ed directed video, they use a real life incident that happened with Ivy in 2012 and does a great job capturing the feel. We salute Ivy Sole in whatever she does, take a moment to check out the video which you can find after the break. Below is an excerpt from NPR to offer more insight behind the song and video.

Directed by The Brothers Ed, the video’s treatment was inspired by the 2012 death of a friend of Sole’s who took his life during her sophomore year at the University of Pennsylvania. A native of Charlotte, N.C. who became obsessed with music as a kid, Sole pursued spoken word when she wasn’t earning a degree in marketing and Africana studies. Since graduating, she remains at U Penn as an academic advisor committed to helping other black students graduate. But it’s on “Life,” the denouement of a six-song personal narrative, that Sole offers her most sincere guidance counseling.

Visuals after the break.


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